Why Digital Marketing Certificate Is Important In 2022

Digital marketing relies on internet-based tools, including email and social media, to cultivate customers and promote products and services. Successful digital marketers know how to pair the right message with the right platform to develop and maintain their customer base.





    Aspiring professionals in this specialty need both traditional and online-specific strategic marketing skills. According to the Bureau of Labor Statistics (BLS) advertising, promotions, and marketing managers earned an annual median salary of $141,490 in May 2020. The organization projects positions for these professionals will grow 10% between 2020 and 2030.

    • Digital marketing certificates are widely available through schools and bootcamps.

    • Digital marketing certificate programs are shorter and cost less than degree programs.

    • Many employers view digital marketing as a desirable tech skill.


    What Are the Requirements for a Digital Marketing Certificate?

    While many digital marketing certificate programs welcome applicants from all backgrounds and levels of experience, some require specific criteria. The following are just some of the most common digital marketing certificate requirements:

    • Minimum 2.35-2.5 GPA (some may waive this requirement for a high SAT/ACT score)

    • A high school diploma, GED certificate, or homeschool equivalent

    • Maximum 50% of credits transferred from a previously attended college or university

    What Skills Will I Learn With a Digital Marketing Certificate?

    Some common skills you'll learn during a digital marketing certificate program include:

    • Multi-channel marketing

    • Digital campaign budgeting

    • Digital database management

    • B2C and B2B marketing

    • Campaign development

    • Introductory web design

    Is a Digital Marketing Certificate Worth It?

    As digital marketing eclipses traditional advertising and promotions, online-specific marketing skills have become necessary for top jobs in nearly every industry. Digital marketing certificates can prepare students to upgrade their skills for higher pay, a competitive edge, and career advancement.

    LinkedIn listed digital marketing skills, especially social media expertise, among the most sought-after job skills in 2022. The BLS also projects a higher job growth potential for digital marketing specialists than other marketing managers through 2030.

    What Jobs Can I Get With a Digital Marketing Certificate?

    Here are some jobs a digital marketing certificate can help you land:

    Digital Marketing Manager

    Digital marketing managers oversee companies' or organizations' digital marketing strategies. They often manage marketing budgets, make sure projects are completed on time and within budget, track metrics, and oversee social media channels.

    Social Media Manager

    Social media managers play a pivotal role within a team of digital marketing professionals. They examine internal metrics and interact with customers to develop and implement marketing campaigns specifically for platforms like Instagram, Twitter, and TikTok.

    Online Advertising Manager

    Online advertising managers focus on carrying out a company or organization's advertising campaigns, especially to generate revenue. While their duties may overlap with those of a digital marketing manager, online advertising managers oversee just one component of a broader marketing strategy.

    How Much Money Can I Make With a Digital Marketing Certificate?

    Marketing managers, including digital marketing specialists, earned a median annual salary of $142,170 in 2020, according to the BLS. Graduates of a digital marketing certificate program also qualify for positions in related industries like advertising and public relations. Professionals in those fields earned a median annual salary of $150,930 in May 2020.

    Like most tech workers, digital marketers with at least an undergraduate degree and some work experience can command a higher salary than entry-level professionals. If you currently work in the marketing field, you can pursue a digital marketing certificate to qualify for higher-paying jobs that require these specialized skills.


     

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