1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of increasing the number of visitors to your website by ranking high in search results. SEO involves many different techniques including keyword research, link building, content marketing, social media marketing, etc.
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3. Link Building
Link building is the process of getting links to your website from other websites. These links are known as backlinks and they are often seen as votes of approval from other websites. When people visit your site, they may look at these links and decide whether or not to click them. If enough people do this, then Google will consider your site as being more relevant and higher quality than others.
4. Keyword Research
Keywords are words and phrases that describe your products and/or services. You want to find keywords that are popular among searchers, but aren't overly competitive. Once you've identified your target keywords, you need to determine how frequently they're searched. Most search engines rank pages based on their relevance to the query. So if someone searches for "keyword," they probably don't want to land on a page about "keys." Instead, they'd prefer to find a product or service related to the keyword.
5. On-Page Optimization
On-page optimization includes things like optimizing images, titles, meta descriptions, and internal linking. All of these factors work together to improve your chances of appearing in search results.
6. Off-Page Optimization
Off-page optimization refers to any actions taken outside of your website. Things like guest blogging, commenting on blogs, and forum posting are off-page activities that can help get more attention for your website.
7. Pay Per Click Management
PPC management is a way to pay only when someone clicks on your ad. There are two types of PPC management: Display and Search. Display ads show up on other sites while search ads appear alongside search results.