1. Facebook Ads Manager
Facebook Ads Manager is a tool that helps
businesses manage their advertising campaigns on Facebook. You can create ad
sets, set budgets, track performance, and optimize your ads.
2. AdEspresso
AdEspresso is a free online platform that lets
users run paid advertisements on Facebook. Users can choose between three types
of ads: video ads, display ads, and sponsored stories.
3. Facebook Pixel
The Facebook pixel is a code that tracks user
behavior on websites. It’s embedded in website pages and collects information
about how visitors use them.
4. Facebook Analytics
Facebook analytics is a tool that shows data
about your audience and traffic. It provides insights into what content works
best for your business.
5. Facebook Insights
Facebook insights is a tool that gives you
detailed information about your audience. It includes demographic information,
interests, and behaviors.
6. Facebook Live
Live videos allow people to broadcast live
footage directly from their phone. Businesses can use Facebook Live to connect
with customers and promote events.
7. Facebook Messenger Marketing
Messenger marketing is a way to communicate
with potential customers using Facebook messenger. Businesses can send messages
to their customers, ask questions, and provide updates.