1. Google Analytics
Google analytics is a free tool that helps website owners track how their site is performing. You can use it to find out what keywords people are using to search for your products or services, and where they’re coming from. It also provides information about how visitors navigate your site.
SEMrush is a powerful keyword research tool that lets you discover which words and phrases get the most traffic to your site. You can enter any URL to get instant results, or choose from over 50 different domains to analyze.
Ahrefs is a great SEO tool that crawls content on millions of sites and indexes them in real-time. It then gives you detailed insights into how well each page is optimized.
MozBar is a free toolbar that shows you exactly how many people are visiting your site, how long they stay, and what pages they visit while on your site. You can install it on your own domain or use MozBar's hosted version.
5. Screaming Frog
Screaming Frog is a free web crawling software that finds links on a webpage. It's useful for finding backlinks and analyzing competitors' link profiles.
6. Majestic SEO
Majestic SEO is a paid tool that analyzes your entire site and tells you where your weaknesses are. It generates a huge amount of data about your site, including technical aspects, user experience, and competition.
Semrush is a paid tool that offers similar features to Moz, except it focuses solely on SEO. You can sign up for a free trial and test its capabilities.