1. Google Analytics
Google analytics is a free tool that helps
website owners track how their site is performing. You can use it to find out
what keywords people are using to search for your products or services, and
where they’re coming from. It also provides information about how visitors
navigate your site.
2. SEMrush
SEMrush is a powerful keyword research tool
that lets you discover which words and phrases get the most traffic to your
site. You can enter any URL to get instant results, or choose from over 50
different domains to analyze.
3. Ahrefs
Ahrefs is a great SEO tool that crawls content
on millions of sites and indexes them in real-time. It then gives you detailed
insights into how well each page is optimized.
4. MozBar
MozBar is a free toolbar that shows you
exactly how many people are visiting your site, how long they stay, and what
pages they visit while on your site. You can install it on your own domain or
use MozBar's hosted version.
5. Screaming Frog
Screaming Frog is a free web crawling software
that finds links on a webpage. It's useful for finding backlinks and analyzing
competitors' link profiles.
6. Majestic SEO
Majestic SEO is a paid tool that analyzes your
entire site and tells you where your weaknesses are. It generates a huge amount
of data about your site, including technical aspects, user experience, and
competition.
7. Semrush
Semrush is a paid tool that offers similar
features to Moz, except it focuses solely on SEO. You can sign up for a free
trial and test its capabilities.